How Technology Enhances Guest Experience in Aparthotels

 

How Technology Enhances Guest Experience in Aparthotels

Why Is Guest Experience Important? The very core of hospitality is a great guest experience. It should also be central to your hotel operations because getting it right means that guests will talk positively about your hotel in online reviews, and even return to your hotel as loyal customers.

A great hospitality experience is central to every successful hospitality business. Creating memorable experiences and getting it right increases the chances of customers returning while also growing revenue and generating marketing for the business.

Hotels are always looking to perfect and improve the experience of their guests. After all, this is a vital part of their business. Technology is a driving factor in many industries, and this includes hotels as well. However, as a hotel owner or manager, you need to understand that you can use technology in two ways.

You can provide on-site gadgets like smartphones and large smart TVs to improve the experience. But on the other hand, you can also use technology to enhance your operational processes. The whole guest experience starts when someone reaches out to you and until the end of their stay.

4 Ways to Improve Hotel Guests Experience with Technology

 Making Online Booking A Priority

The traditional method of calling in to book a hotel room is no longer the go-to option for guests. Nowadays, people prefer booking their stays online with mobile devices. No matter what device they use (phone, tablet, laptop), a mobile first, responsive website and booking engine makes the booking process identical. A modern booking engine will also enable you to offer automated payment features, special discounts and upselling capabilities.

Allowing Self Check-In

Contactless check-in is another technology that has quickly gained momentum in the hotel industry, and here’s why. Guests no longer have to wait at the front desk to receive their room keys. They should be able to enter the building and access their rooms via their mobile devices. This first interaction will help establish rapport with your guests and show that they made the right decision in choosing your hotel.

Gathering Feedback to Improve Guest Experience

Getting feedback from guests is the only reliable way to identify your hotel’s weaknesses and improve upon them.

Traditional online reviews are still viable, but you should also create custom surveys that ask the right questions. This way, you’ll be able to get more straightforward and valuable criticisms than random complaints often seen in unscripted reviews.

Personalizing Hotel Guest Experience with Technology

Hotels are meant to provide personalized experiences for their guests.

You might think technology makes things less personal and more robotic, but the reality is quite the opposite: Used right, technology enables you to create a more unique experience, as it provides more customization options and makes the booking and check-in process much easier.

You can set up an instant messaging platform to communicate and help guests solve problems in real-time, offering your customers a real human connection through technology.

A quality hotel PMS solution can improve your guest’s experience in many ways. If you want to stay competitive, your hotel service needs to be modernized through technology. It can give you the advantage you need over your competition, help standardize service, improve response time, and retain your guests. And a good hotel PMS will help you with all of this and more.

Trust technology to improve your hotel’s operations. Focus on the little things, and technology will guide your business to new levels of success!